WHAT DO YOU MEAN BY INFLUENCER MARKETING?
A network, website, casting, books, channel, brand or
whatever it is that you need to promote influencer marketing platforms are websites
that hold databases of influencers and help connect between you the brand owner
and the influencers to reach your target audience.
In this post i'm going to go over the top 10 influencer
marketing platforms that you need to work with to promote your website
correctly.
Influencer marketing platforms is because they save you a
lot of time instead of having to go to facebook and youtube and even tick talk which is the newest social media
platform and instagram and all of the other social media platforms that you
know of instead of having to go into them one by one and searching for people
that have a lot of followers and sending each one messages and trying to
remember which ones you reached out to.
HOW DOES INFLUENCERS HELP?? WHY MARKETING NEEDS
INFLUENCERS?
The prices that each one gave, so you have these social
media platforms which are huge databases of influencers. So you can pretty much
see a lot of influences on one screen see their statistics their target
audiences their price ranges their performances with other customers who use
their services.
and the second reason why you should
work with influencer marketing platforms
is campaign effectiveness
so most of them offer you a dashboard
where you can see a full overview
of how each influencer performed it
makes it a lot easier instead of having
to
write it down in text files or write
down on the site how each influencer
performed and then try to
compare between them and see which one
is better and which one is worse
so campaign effectiveness is really
really important because you can really
see everything on one screen how which
one performed
and this way it'll be much easier to
know which influences you need to keep
working with
and which ones you need to delete so now
Let's get on to the list of the top 10 influencer
marketing platforms that you need to work so you can read much more into depth
in detail on each and every one of these influencer marketing platforms and see
which one suits you best.
1. ALLTOP
So the first site in random order is a website called Alltop
this site has a whole bunch of bloggers that are writing blogs and have a lot
of followers.
Now these bloggers are from different categories and
different websites. So if you just click on all top you'll be taken to their
page.
There you can play around with the categories so go with
the category that relates to your niche that way you're gonna find the bloggers
that are writing blogs around your niche find the ones that have followers send
them messages and start negotiation for pricing for a shout out.
2. Buzzsumo
The second website in the influencer marketing list is buzzsumo.
They also have a very nice and clean interface you have
all of the influencers their details how they perform and so forth. So buzzsumo
is another site that you need to check out for nice rates and their
communication for the sake of promotion of websites.
3. Group high
The third site is a website called group high also kind
of similar to buzzsumo very nice and clean interface click to see the video
explanation and all the stuff that they have as they demonstrate their dealings
via video format so one can watch video for detailed demonstration.
So there you can see it has the influences it has their
statistics their price ranges their audience sizes as everyone on social media
when it comes to pricing vary in their rates and skills. But all you need to be
sure is to get a trustee influencer and they are meeting the same criterion.
4. Social Bakers
The next site is social-bakers it offers pretty much the
same services but different pricing and a different layout. By having a
different layout in sense the way they display their data straight on homepage
so that people could see and find the relevant one.
5. Podbay.fm
The third website is Podfm that i would like to
demonstrate on because you can really be creative there and just check out what
i'm about to do so think about your niche. Let's say it's the “pet niche” so
type pet and there you can see all the pod casters that have podcasts around
the niche that you wrote.
So let's say we're going with the “doggy dog world” click
on the doggie dog world and you can see the author someone called “Liz Palika”.
Now what you need to do is just search for that name on google and you'll see
all the results so as you can see this liz paulica is an author she's also
selling on amazon if you want to see if she has a facebook page
just search for facebook after her name same goes for instagram
or any other social media platform that you can think of contacting people.
Just search for them and you'll see if they have a social
presence there so once you find someone who has social presence and is on a
social media platform once again reach out to them send them a message and try
to get going with them there.
So you won't be using an influencer social marketing
platform with campaign results and campaign effectiveness but this is an
extremely good way to find them.
Most of them are not working with social influencer
marketing platforms so you can find them relatively cheap some of them have
never even done it before so you can really negotiate about pricing and strike
good deals there so use podbay fm.
6.SHOUTOUT-CART
So you also have shout cart as you can see it's another
very good influencer marketing platform you have top influencer on the shoutout
cart so you go and check out for them.
7.Bazool
So you also have Bazool as you can see it's another very
good influencer marketing platform you have top influencer on the Bazool so you
go and check out for them
8. Tweetdeck
Some people who are working as infuencer on bazool might have
tweetdeck this is mainly for twitter okay so it's for twitter shout outs to
find twitter influencers.
9. Influence.co
Some people also have influence.co they've been around
for a while i added them into this list because I see that a lot of people are
using them.
10. Tap influence
Some
people also have tap influence.co
they've been around for a while i added them into this list because I see that a
lot of people are using them.
So those are the top 10 influencer marketing platforms
that i highly encourage you to check out in the full article read about each
and every one of them see their plans see their pricing see what influences
they have and see which one works for you best. Once again if you're gonna try
out two or three i promise that you're gonna find one that really works well
for you if you're gonna try out only one platform and only one or two
influencers within that platform you're probably not going to find what you're
looking for and that's too bad because they're out there.
HYPER AUDITOR
So the next thing that i want to talk about is a website
called hype auditor this website what it does is it takes the influences that
you want to search and it gives you a full detailed explanation of what's going
on with them.
So sure the influ]encer marketing platforms is giving you
that information too but it's always good to cross-check it with another
platform to see if this influencer is really what it lives up to be. So here's
how hype auditor.
So let's scroll lower for some examples here we go so as
you can see you have all of the different social media platforms this one is
from youtube this one is from instagram this
one is from tick tok and so forth. If you just click on
them we can get an example so let's check out an influencer named as “Serenialis”
see what she has to say.
Let us load up the information so now we're going to see
all of the detailed information of this influencer so she has 5.4 million
followers plus 4 in the last 30 days as you can see this influencer is on hat's
always something that we're looking for we don't want someone that's looking like this and we definitely don't want
someone that's decreasing with their viewers.
The engagement rate is good comments to likes ratio is
excellent this means that her followers are really engaging with her posts
every time she posts something her audience are engaging with it an average of
875 000 viewers per post account quality score is 86 of 100 good audience
engagement like we saw up above excellent account growth rate.
Just like we saw also up above so this is a very good
example of an influencer that you'd want to talk with if she's in your relevant
niche this is a very good example.
Let's see if we can get her audience so most of her
audience is a Turkish Audience the language is turkish so she is a turkish
influencer age gender split you can see exactly the ages and the genders so you
can also relate that to your niche and the most viewed content. So you can really
see the kind of content that she uploads and what her audience likes you can
also get an idea of her target audience through her posts hashtags distribution
of published article likes.
So as you can tell she is a very good example of someone
that you'd want to talk with the fashion brand or for teddy bears and dolls and
stuff like that i would reach out to this influencer and see what price she
wants and start negotiating so use hype auditor to check out the influencers.
So to find more information about their target audiences
and how they are performing and cross-check that with the influencer marketing
platform where you found them so that pretty much sums up.
The top 10 influencer marketing platforms that you need
to work with. It might help you in finding an influencer from influencer
marketing and it might help you promote the websites..
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